The launch day witnessed mad scramble for toys, huge footfalls and fun and frolic with the first customer buying toys worth more than Rs. 1 lakh! It had a carnival feel and the infectious excitement of kids were all over the place.
Tablez India, a division of Abu Dhabi-based LuLu Group International, has in an exclusive master franchise agreement with US company, Toys Pvt. Ltd., launched the global retail brand Toys“R”Us in the Indian market in Bengaluru last week. In India, the brand has launched the store in two formats – Toys“R”Us and Babies“R”Us, a one-stop destination for baby essentials.
The well stocked store with a large space has full range of toys for both boys and girls in the age group 3 to 11 years and will sell everything from action figures to dolls, books, role play kits, remote-controlled cars, blasters, plush, wheel goods and bikes. Additionally, it also has a wide range of sports toys like cycling gear, football accessories, basketball equipment and more. The parents can also find educational toys, art and crafts, games and puzzles in the edutainment category.
The Babies “R” Us caters to new and expectant moms and young parents and stocks a wide range of products like diaper, wipes, food, baby bedding and infant care products and also selective apparel for both moms and kids.
On the occasion of the launch of the store, Adeeb Ahamed, Managing Director, Tablez India, said “We are delighted at setting up the first Toys“R”Us store in Bengaluru. India is among the fastest growing market for toys retail and is growing at a rate of 15 to 20% percent annually. We are planning to expand our stores in other parts of the country. We are aiming to have our second store in Delhi by November this year and by end of this financial year we will have two more stores in Chennai and Mumbai.”
The carnival atmosphere splashed with balloons, peppy music and the children posing with the Geoffrey the Giraffe, the mascot for Toys R Us gave a clear sign the Toys R Us is going to be an exciting destination for children and parents.
Toys R Us is located at;
2ND Floor, Phoenix Market City