Samsung launches its first ‘Samsung Mobile Brand Store’ in Delhi [Pictures]
Navigating through galaxy of Samsung smartphones and their other range of smartphones and tablets is a boutique experience with the launch of Samsung Electronic Co Ltd’s first ‘Samsung Mobile Brand Store’ in Delhi. The sprawling 1600 sq.ft. store, a first of its kind store is located on the first floor of the popular Select City Walk Mall in Saket.
To complement the dazzling array of Samsung’s smartphone, the launch also saw film actor Shazahn Padmasee who along with Mr. B.D. Park, President and CEO, South West Asia, Samsung Electronics and Managing Director, Samsung India Electronics Ltd.; Mr. Ranjit Yadav, Country Manager, Mobiles & IT inaugrated the store.
Talking on the occasion, Mr.B.D Park stated:
The Samsung Mobile Brand Store is a significant step in the direction of creating new, unique and holistic product experiences for consumers at the retail level. The Samsung Mobile Brand Store will allow consumers to engage and interact with Samsung Smartphones and tablets through convenient table top displays, multiple product demonstrations and dedicated areas for interacting with Samsung Product Consultants. We are confident that our consumers will enjoy this new approach in Smartphone retailing and we will look at further expanding the Samsung Mobile Store network in the country this year
The sprawling store is aesthetically and creatively designed with table format displays, multiple demonstrations and experience zone keeping the consumer in mind. The store will showcase the entire range of Samsung Smartphones and tablets will also have dedicated areas of interacting with Samsung Product Consultants who would help the consumers in reaching out to the right product as well as attending to their concerns and queries. Currently Samsung has a range of 19 smartphones in Android, Wave and Windows platform and in prace range of Rs.7350/- to Rs 38,250/- and its tablet range features 3 models in the price range of Rs 30,350/- and Rs. 39,500/- The unique table format display has been used in the Store to ensure that multiple demos can be conducted at the same time. Those visiting the store can also have hands on demo of “All Share”, Samsung’s proprietary feature for seamless transfer of content across devices, Samsung’s india specific apps and also dabble with Samsung’s S-Pen that featured in popular Smartphone device, Galaxy Note. Though the main idea of the brand store is to engage with the consumers and make them leisurely browse Samsung’s various smartphones and tablets, understand their unique features in a fun way and interact with the product consultants about the products.
The Samsung Mobile Brand Store features a large video wall and attractive displays creating an engaging shopping environment. To elevate the store experience and engage the consumers in a fun way, a caricature artist will be based at the store and consumers can get their caricatures made on the Samsung GALAXY Note.
The Samsung Mobile Brand Store network will complement the Company’s existing and fast growing number of Smartphone Cafes.
Here are few of the pictures taken during the store launch.
[click the image thumpnails]