Amazon shouts Junglee and makes a backdoor entry into Indian market

Amazon, the world’s largest online retailer enters the Indian market as Junglee.com with a different business model in place quiet different from the original Amazon. The giant has to take this route since government is yet to open full FDI in multi brand retail. For sometime now, there was a buzz that Amazon is aiming for the Indian e-commerce pie,  a third largest Internet market behind only to US and China and growing fast recently.

According to the press release

Junglee Launches in India – a New Online Shopping Service by Amazon Enabling Customers to Discover Products and Make Purchasing Decisions 

Customers can shop more than 1.2 crore products and more than 14,000 brands from Indian and global retailers, including Amazon.com, in one convenient place

Junglee in a real sense is not an online retailer in itself, it just give leads to the buyer to various products and brands that retails in various online and offline retailers and list their price. A transactional site that fascilitate sales to the registered vendors with the platform.  The leads takes you to the vendors own site and contact details rather than selling the products through Junglee’s platform. Effectively, it enables you to compare the price various venders who are associasted with Junglee has to offer and then shop.

The products are categorized under what junglee lists as departments. When you open a particular department, you will find the sub-cateogories of the product range.

The screen shot below shows a product page and various vendor’s listed with their best price and the seller site link.

As on the launch date, customers as per Amazon’s press release can shop more than 1.2 crore products At launch, customers can shop more than 1.2 crore products and hosts various retailers including  Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com.

So now you have a market place to hunt your shopping list backed by the resources of a global retailing giant. Ironically you can find at Junglee  many products listed at lower price by other vendors than the one offered by Amazon.com itself.

So ready to shout Junglee?!